Marketing is becoming more and more difficult, if only because of the abundance of similar offers. It is therefore increasingly important to stand out, to effectively present your uniqueness and special benefits to your customers.
Structure and dramaturgy are decisive factors for success. That's why you should create your most important videos in professional collaboration. This is reflected in greater success, for example in the form of a higher conversion.
Effective photos are created as a matter of course by the photographer. Video production is even more difficult than photography because time is an additional dimension and requires a process, a dramaturgy. Therefore, you should definitely get competent support here.
Until recently, video production was still very expensive. Thanks to new technologies and processes, we can offer you an impressive video for the price of a photo session.
Every situation is different and requires a different appearance in the video. In the preliminary discussion, we clarify where you want to go and how a video can optimally support you.
You have three packages to choose from, all of which have one thing in common: they are extremely flexible and are specially tailored to you, your product, your service or your message.
And best of all: All packages can also be used conveniently from the home office, thanks to a new type of technology.
The "competence video" package already takes the viewer on an exciting journey and gets to the heart of the matter. It is the cheapest entry, already in the three-digit range.
The "Expert Video in the Virtual TV Studio" package shows your expertise in an impressive way. No claims and self-adulation, but effective tips from you as an expert.
The VIP package "TV_Program in the Virtual Studio" provides even more. Your own show as captivating infotainment with conversion. A unique position and an incomparable lead in the market.
Who moderates your expert interview?
Who can moderate you? Managing director Eva-Maria Fenkart, visionary Peter Simon Fenkart, or a person of your choice that you organize?
Eva Maria Fenkart
Peter Simon Fenkart
You organize the moderator
In all three packages together:
You will receive a small guide on how to use simple means, such as a webcam or a smartphone and the supplied headset, to create good image and sound recordings, so that later we can share them together optimal starting material is produced.
The VIP package includes additional preparation steps.
In the next step we will take the pictures together.
We record your video together and during an online session. For this you need a webcam on the PC or a smartphone. In both cases we use a special application to full picture and sound quality your camera and microphone.
The moderation, if you have organized it yourself, dials in at the agreed time and is also recorded.
This means that the quality is much better than when recording via teleconference systems or online meetings.
We edit the recorded material, condense it in the editing and cut out the slips of the tongue. When recording, just say, “One more time! and repeat the last sentence.
This is how the recording is made completely stress free.
In the standard package, the views switch between moderator and expert. In the other packages, the processing is done with more effort (see below).
You will receive your finished video via download
Additionally in the premium package:
The recording of your expert video will be edited and the background will be removed. This allows the body to be freely positioned in space (green=replacement color):
The recording with the moderation, if it is done by us, is made in the virtual studio.
We use the recorded material in the 3D studio, where it is assembled into a complete broadcast.
Additionally in the VIP package
In an additional step, we create the dramaturgy of your performance together. We are supported by an experienced dramaturge and director.
This allows you to achieve maximum effect and maximum benefit.
You get flexible image backgrounds that match the content. Choose from a collection or send us the pictures.
Choose the location of the interview that we will insert from a range of alternatives.
Practical example (premium package):
Images courtesy of Home Staging Katrin Dussler
The recording of your interview
In an online connection, we work out questions and answers and record images and sound, depending on what your equipment allows. You speak in front of a background that is as neutral as possible, which we will remove later.
This takes less than an hour. Then you're done and we'll do the rest.
The background is removed
We'll remove the background to later replace it with more interesting and insightful content.
The green color marks the area in which the new background will later appear (virtual green screen).
A new background is used
We mount a new, more interesting background (image or video) to improve the effect.
Did you notice that on this occasion we improved the color, exposure and sharpness (compared to the image above)?
Recording in the virtual studio
Your video image then appears in the virtual studio as a screen that floats freely in space. The texts of the moderation are spoken appropriately and everything is recorded.
Your video is now complete.
The finished video
After completion, you will receive your video as a download, as it was done in this example.
Details are always specific. For example, the changing backgrounds fit very well here, in other cases it is better to have a still image or a background video. We clarify these details during the interview.